Tesla Expands AI and Robotics Push in China with New Social Media Campaign
Tesla has launched a dedicated AI account on China's Weibo platform, amassing over 12,000 followers within days. The TeslaAI account showcases the company's Optimus humanoid robot and promotes its autonomous driving technology, signaling a strategic shift toward AI-driven growth.
The move follows Tesla's Master Plan Part IV announcement, where CEO Elon Musk projected that 80% of the company's future value will derive from robotics. This pivot positions Tesla increasingly as an AI enterprise rather than solely an electric vehicle manufacturer.
Analysts suggest the social media campaign may precede the introduction of Optimus robots to the Chinese market, where Tesla WOULD face stiff competition from domestic tech giants like Alibaba.